Toyota × Blue Beetle

HIGHLIGHTS

• Exposure Length: 5.4 minutes

• Global Box Office: $130M+

• Box Office Viewership: 11.5 million

• Ad Value: S3,239,760.45

RESULTS

The co-branded promotion included a custom TV spot starring Blue Beetle lead actor, Xolo Maridueña. A custom behind-the- scenes social content piece featuring the cast and crew was created, as well as a co-branded microsite and multiple sponsored fan screening events.

STRATEGY

Toyota and Warner Bros. partnered on an exciting promotional partnership between the Tacoma and BLUE BEETLE. Starting at the production level, the collaboration efforts secured nearly 6 minutes of brand exposure in the film; positioning the Tacoma as the hero vehicle of choice for Uncle Rudy (George Lopez)