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Entertainmentpartnerships aroundthe biggest releases.

We align products with highly anticipated studio releases, through lead-up, premiere and social promotion, to create buzz-worthy connections with viewers.

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Now showingCustom spot

Entertainment partnerships

The release is the moment. We build the campaign around it.

A partnership connects your brand to a film or series beyond the scene itself: the title, the characters and the campaign around the release.

We negotiate the licensing rights with the studio, then build the program, from limited-edition products and in-store promotions to premieres, private screenings and behind-the-scenes content. Because we already work with the studios on placement, a partnership can grow from a single scene into a full 360 campaign.

Partnerships, by the numbers

Campaign impressions for Lexus × Wicked
41M+
Ad value for Toyota × Superman
$865K
Ad value for Tanqueray × House of Gucci
$2.56M

What a partnership can include

Beyondthe scene.

Every program is built around the release calendar, so your brand shows up when the audience is paying attention.

  • 01

    Licensing rights

    The right to use the title, characters and key art in your campaign, negotiated with the studio.

  • 02

    IP and digital assets

    Stills, trailers and footage cleared for your own channels.

  • 03

    Limited-edition products

    Co-branded packaging and products made for the release.

  • 04

    Retail and in-store

    Displays, promotions and pop-up retail around the launch.

  • 05

    Premieres and screenings

    Brand moments at the premiere, and private screenings for your customers and teams.

  • 06

    Behind-the-scenes content

    Featurettes and social content made with the cast and filmmakers.

  • 07

    Events and sponsorships

    Award shows, festivals and pop-ups that put your brand in front of the fans and the industry.

  • 08

    Earned media

    The press and social coverage a partnership creates by itself.

How it works

From slateto launch.

  1. Spot the release

    We track the studios’ release slates and flag the titles that fit your brand and calendar.

  2. Secure the rights

    We negotiate licensing and approvals with the studio.

  3. Build the program

    Product, retail, content and events, planned around the release dates.

  4. Launch

    Lead-up, premiere and social promotion, timed to the release.

  5. Report

    Impressions, views, engagement and ad value across the campaign.

Selected work

Campaigns builtaround the release.

A Toyota bZ outside the Hall of Justice on the Superman set

DC Studios & Warner Bros. · Feature film · 360 partnership

Ad value
$865K
Box office viewership
54M
A Lexus on a forest road in the Lexus × Wicked spot

Universal · Feature film · 360 partnership

Campaign impressions
41M+
Video views
15M+

More placements

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Measurement

Every partnership, measured like media.

Every placement answers the same four questions, reported in the CPM terms your media team already uses.

How We Measure
  1. ReachWho saw it?
  2. AudienceWas it our consumer?
  3. ValueWhat was it worth?
  4. Sales liftDid it sell product?

FAQ

Questions,answered.

Anything else? Ask Us

What is an entertainment partnership?

A partnership connects your brand to a film or series beyond a single scene: licensing the title and characters for your campaign, co-branded products, premieres and events, and content made with the cast. It’s agreed with the studio and timed to the release.

What is a promotional tie-in?

A promotional tie-in links your product to a film or series in your own marketing: co-branded packaging, a themed promotion or a campaign that uses the title and characters under licence from the studio.

Do we need a placement in the film too?

Not always. Many partnerships include an on-screen moment, and because we work with the studios on both, we can arrange the two together. See product placement.

How do you measure a partnership?

We report impressions, video views, social engagement and ad value across the campaign, alongside the box office or viewership of the release. See how we measure.

Services

More ways we work

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We’ll findyour moment.

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