UPPAbaby × Talent Seeding Program
Strollers seeded with talent, then seen everywhere they went.
- Impressions
- 150M+
- Value
- $28M+
Talent seedingand influencergifting.
We pair brands with high-profile talent and creators who share a natural synergy, producing premium content for every online platform through paid partnerships and organic exposure.
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Seeding
Talent and creators
When talent chooses your product, their audience notices.
Talent seeding puts your product in the hands of the actors, musicians and creators who would genuinely use it, so it shows up in their lives, their feeds and sometimes on set.
We know who suits your brand, and we handle the outreach, the gifting and the follow-up. For bigger moments we build paid creator partnerships and gifting suites at award shows and premieres, and every month our Writers Room Program sends kits to more than 200 writers and creators.
Talent, by the numbers
- Impressions from UPPAbaby’s talent seeding
- 150M+
- In value from UPPAbaby’s talent seeding
- $28M+
- Writers and creators get our monthly kits
- 200+
What we do
Seen with the peopleaudiences follow.
From one perfect send to a season of creator content, every program is matched to the talent and their audience.
- 01
Celebrity gifting
Product sent personally to talent who suit the brand, timed to their projects and press.
- 02
Influencer seeding
Send-outs to creators whose audiences match yours, with every post tracked.
- 03
Gifting suites
Brand lounges and gifting suites at award shows, festivals and premieres.
- 04
Creator partnerships
Paid content with creators and talent, from a single post to a full campaign.
- 05
Writers Room Program
Monthly kits to more than 200 writers and creators, so yours is the brand they know when they write.
- 06
Social amplification
Paid social that takes the best posts and moments to a wider audience.
How it works
From shortlistto share.
Shortlist
Talent and creators who fit your brand, with the audience to match.
Outreach
Personal outreach, through relationships built over more than 25 years.
Seeding
Product delivered with care and timed to their projects.
Content
Organic posts, paid partnerships and moments at events.
Report
Every post, impression and dollar of value, tracked.
Selected work
Talent wholove the product.
“It’s Guinness. That’s a full meal.”
Mae
- Viewers across 6 episodes
- 63M
- Seconds of exposure on screen
- 155
- Preliminary value in the season
- $2.5M
More placements
Razer × Free Guy
Creators unboxed Free Guy kits with Razer Kraken headphones.
3.2M+
Impressions
Razer × Star Wars
Gaming and Star Wars fans, reached for a product launch that boosted sales.
Measurement
Every post, measured like media.
Every placement answers the same four questions, reported in the CPM terms your media team already uses.
How We Measure- ReachWho saw it?
- AudienceWas it our consumer?
- ValueWhat was it worth?
- Sales liftDid it sell product?
What is influencer seeding?
Influencer seeding means sending your product to creators whose audiences match your customers, with no script attached. When they love it, they share it, and the post reads as a genuine recommendation.
What is celebrity gifting?
Celebrity gifting puts your product in the hands of actors, musicians and other talent, usually timed to their projects, premieres or press. We choose the talent, handle the outreach and track what comes of it.
What is a gifting suite?
A gifting suite is a lounge at an award show, festival or premiere where talent meet brands and take products home. It puts your brand in the same photos and posts as the people audiences follow.
Are posts guaranteed?
Seeding is organic, so posts aren’t guaranteed. When you need guaranteed content, we set up a paid creator partnership instead.
What is the Writers Room Program?
Every month we send kits to more than 200 writers and creators. When a writer reaches for a real product to make a scene ring true, your brand is the one they know. Guinness in Ted Lasso grew out of the program.
Services
More ways we work
- 01Product PlacementHero, featured or background, through loan and trade agreements.
- 02Brand IntegrationBrands written into the story, with the exposure agreed in writing.
- 03Entertainment PartnershipsTie-ins and campaigns around the biggest releases.
- 05Content RepresentationBrand partners and support for studios and productions.
- 06MeasurementReach, audience, value and sales lift for every placement.