Don Julio × The White Lotus

HIGHLIGHTS

• Verbal Brand Mention

• Viewership: 9.3M+

• Ad Value: $600K+

RESULTS

The scene delivered a highly memorable, character-driven brand moment within one of HBO's most talked-about series, reaching 9.3M+ viewers. As The White Lotus became a cultural phenomenon and Emmy-winning hit, Don Julio 1942 saw increased visibility as a luxury tequila of choice, benefiting from organic consumer discovery, social conversation, and association with premium travel and lifestyle moments.

STRATEGY

In The White Lotus, a seamless Don Julio 1942 moment unfolds as Mark (Steve Zahn) orders the tequila by name, with Nicole (Connie Britton) echoing, “same.“ Secured directly with creator Mike White, the integration was executed without fees, aligning organically with character and setting.