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Earned media valuefor everyplacement.

Product placement is no longer a “trust us” line item. Measurement built for global brands: reach, audience, value and sales lift for every placement, from script to year-end.

Talk to Us About MeasurementSee the Scorecard
A bar set with Bulleit Bourbon in Yellowstone

Now showingYellowstone

Measurement

We measure placement the way your media team measures everything else.

For every placement we log the screen time, score how the brand appears and pair it with verified audience figures, then value it in the CPM terms your media buyers already use.

Reports follow the release: an estimate before the deal, same-day viewership on release day, box office after opening weekend, streaming and audience data through the year, and a full-year review.

In the past year alone

Product and social media placements
1,300+
Impressions
8.3B
In media value
$122M

The scorecard

Four questions. One scorecard.

Kevin Costner at a table set with Bulleit Bourbon in Yellowstone
Reach

Who saw it?

19.3MAvg. viewers per episode

Verified by Nielsen, global box office and studio data, from release day through the streaming afterlife.

Case: Diageo · Bulleit × Yellowstone
Razer headphones and laptop in use on screen in Nobody Wants This
Audience

Was it our consumer?

69%Female audience
78%Households earning $100K+

Age, gender, income, location and purchase intent, matched to your consumer before and after release.

Case: Razer × Nobody Wants This
A bar set with Bulleit Bourbon in Yellowstone
Value

What was it worth?

$1.05MAd value across the season

Every placement translated into a dollar value your media team can stack against paid.

Case: Diageo · Bulleit × Yellowstone
Beth Dutton reaches for a glass of Bulleit Bourbon in Yellowstone
Sales lift

Did it sell product?

#1Model in the mix for sales lift

Zip-code-level exposure data built to plug straight into your marketing-mix model.

Case: Diageo · Bulleit × Yellowstone
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Exposure value

Not every second is worth the same.

A logo in someone’s hand is not a logo on a shelf in the background. We score how each placement lands on screen and pair it with verified audience, in the CPM terms your media buyers already use.

  1. Johnnie Walker Blue Label poured into a glass at a bar in Dead to Me

    $$$

    Hero

    Hands-on, close-up, or said out loud.

    Johnnie Walker Blue Label × Dead to Me

  2. A bottle of Johnnie Walker Black Label on an office desk in Book Club: The Next Chapter

    $$$

    Featured

    Midground, in use, branding readable.

    Johnnie Walker Black Label × Book Club: The Next Chapter

  3. Don Julio and Tanqueray bottles on the back bar in How I Met Your Father

    $$$

    Background

    Recognizable in the scene.

    Tanqueray and Don Julio × How I Met Your Father

Metrics at every milestone

Metrics at every stage, from pre-deal to year-end.

  1. Pre-deal

    Estimated value, demos and script review.

  2. Release day

    Same-day viewership, stills and clips.

  3. Opening weekend

    Box office.

  4. Through the year

    Dollar value, audience insight, zip-code data and streaming viewership.

  5. Year-end

    Case studies, full-year metrics and a sizzle reel.

Recent results

The numbersbehind the moments.

  • 63M

    Viewers across six episodes

    Guinness × Ted Lasso

  • $3.2M

    Ad value

    Toyota × Blue Beetle

  • 150M+

    Impressions

    UPPAbaby talent seeding

  • $2.56M

    Ad value

    Tanqueray × House of Gucci

  • 77.8M

    Impressions

    Lagavulin × Parks and Recreation

  • 41M+

    Campaign impressions

    Lexus × Wicked

  • $1.9M

    Ad value to date

    Oban 18 × Dutton Ranch

  • 8.7M

    Viewership

    IHG × Running Point

FAQ

Questions,answered.

Anything else? Ask Us

What is earned media value?

Earned media value (EMV) puts a dollar figure on exposure you didn’t buy as advertising. For a placement, it’s what the same screen time in front of the same audience would have cost as paid media.

How do you value a product placement?

We log each appearance, score how it lands (hero, featured or background) and pair it with verified audience figures. The result is reported in CPM terms, alongside reach, audience and, where the data allows, sales lift.

What is sponsorship valuation?

Sponsorship valuation measures what a partnership or event sponsorship delivered: impressions, engagement, earned media and the value of the brand’s exposure, set against what the same reach would cost in paid media.

When do we get the numbers?

At every milestone: an estimate before the deal, same-day viewership, stills and clips on release day, box office after opening weekend, streaming and audience data through the year, and a full-year case study and sizzle reel.

Where does the audience data come from?

Nielsen, global box office and studio data, from release day through the streaming afterlife.

Can you show sales lift?

Yes, where the data allows. We provide zip-code-level exposure data built to plug straight into your marketing-mix model.

Services

More ways we work

Contact

We’ll findyour moment.

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