Razer × Star Wars

OBJECTIVE

To partner with gaming influencers with a shared affinity for the Star Wars franchise in order to garner exposure for the release of Razer’s exclusive limited time Mandalorian and boba Fett licensed Xbox controllers

RESULTS

Generated 3.2M+ Impressions through exposure to consumers of both the gaming community and Star Wars franchise. The campaign increased momentum for the product launch, resulting in boosted sales.

Impressions : 3.2M+

STRATEGY

To boost excitement surrounding the launch, mediaplacement contracted top gaming influencers to showcase the exclusive Mandalorian Beskar edition wireless controller and boba Fett edition wireless controller devices on their social media channels. Paid partnership deliverables include unboxing, product engagement and reviews.