Pinkberry × And Just Like That

OBJECTIVE

Work with writer creator Michael Patrick king to feature Pinkberry creatively in HBO max highly anticipated sex and the city reboot.

STRATEGY

MEI secured a significant scripted moment for Pinkberry without a fee. And just like that is among top 10 watched all time across films and original programming according to HBO max.

RESULTS

SEASON 1 (2021)

+6.7M Households (US first week)

+$804.000 Ad Value (U.S. first week)

+150M earned Media Impressions