Johnnie Walker × Entourage

OBJECTIVE

To secure a licensing partnership between Johnnie Walker and the entourage movie. By bringing the filmmaker, talent, and brand together, we will highlight the brand's messaging organically in the campaign.

RESULTS

The Johnnie Walker / Entourage partnership resulted in over 420 million Impressions across social and print mediums. The custom made Johnny drama bottles were received by over 600 Influencers during the 4 week promotional window. Johnnie Walker hosted private screenings for press and talent in their top markets allowing the brand to stand apart from their competitors in this space. The partnership culminated at the world premiere, with Johnnie Walker private tastings and specialty cocktails.

Impressions: 420 MM

Value: $5.2 MM

STRATEGY

Work with production and filmmakers to create a campaign that highlights the Johnnie Walker brand DNA while paralleling the film's messaging. We were successfully able to create co-branded POS, OOH Billboards, experiential activations and digital assets. Additionally, we worked with the director and top talent to create a digital short that was a social success.