Cold Stone Creamery × Critics Choice Awards 2023
OBJECTIVE
Attract Hollywood's top celebrities and tastemakers attending the 2023 Critics’ Choice awards with fan-favorite flavors from Cold Stone creamery.
RESULTS
Earned $7.2M in media value to date through significant pre & post press coverage including notable outlets such as The Hollywood reporter, variety, dailyMail, GQ, E!News, USA Today, JustJared and more. celebrities, Internet personalities, and reporters were in a frenzy once photos from Cold Stone’s step-and-repeat were published, creating internet virality.
Value: $7.2M
STRATEGY
Engaged premiere industry connections to secure sponsorship of the 28th annual Critics’ Choice awards for Cold Stone creamery. Designed and coordinated a custom ice cream cup mosaic step-and-repeat for the red carpet, along with a full-service ice cream serving for talent and guests. Employ relationships with media correspondents to land pre-and-post show news coverage in top markets including Los Angeles, Florida, and Washington, D.C.