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Brand integrationwritten intothe story.

We make brands part of the story, presenting them in natural, memorable moments across film, television, streaming and entertainment events, so audiences come to know them.

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Brand integration

When the brand is part of the story, the audience remembers it.

Brand integration goes further than a product in the scene. Your brand is written in: named in dialogue, used by a lead character or built into a storyline, with the creative shaped together with the writers and producers.

It gives you more creative control. The exposure is guaranteed in writing before filming, and fees are paid once the title is released and the final cut is approved.

Integration, by the numbers

Viewers across six episodes of Ted Lasso
63M
Seconds of Guinness on screen in the season
155
Ad value to date for Oban 18 in Dutton Ranch
$1.9M

What an integration can include

Part of the scene.Part of the story.

Every integration is built around the show and its audience, so the brand moment plays as part of the story.

  • 01

    Scripted moments

    Your brand written into a scene and used by a lead character, agreed with the writers before filming.

  • 02

    Verbal mentions

    A line of dialogue that names the brand: the kind of moment fans quote long after the episode.

  • 03

    Storylines

    A brand or product that carries part of the plot, across an episode or a whole season.

  • 04

    Unscripted and talk shows

    Segments, challenges and giveaways on daytime, reality and competition series.

  • 05

    Entertainment events

    On-air and on-site moments at award shows, premieres and festivals.

  • 06

    Guaranteed exposure

    Screen time and mentions agreed in writing, with fees paid once the title is released and the final cut is approved.

How it works

From briefto final cut.

  1. The brief

    Your goals, your audience and the moments that matter to your brand.

  2. The match

    We find the films and series whose story and audience fit, through our studio and network relationships.

  3. The creative

    We shape the moment with the writers and producers, so it plays as part of the story.

  4. The agreement

    Screen time, dialogue and usage, guaranteed in writing before filming.

  5. Final cut

    You approve the final cut, and fees are paid once the title is released.

  6. Results

    Screen time, audience and value, reported after release.

Selected work

Written in.Remembered.

Beulah at the sideboard with a bottle of Oban 18 in Dutton Ranch

Paramount+ · Season 1, Episode 5 · Brand integration

“Oban 18. Well, how’d you know?”

Beulah
Ad value to date
$1.9M
Seconds on screen, plus a verbal mention
52
Friends raise pints of Guinness at the pub in Ted Lasso

Apple TV · Season 4 · Brand integration

“It’s Guinness. That’s a full meal.”

Mae
Viewers across 6 episodes
63M
Seconds of exposure on screen
155
Preliminary value in the season
$2.5M

More placements

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Measurement

Every integration, measured like media.

Every placement answers the same four questions, reported in the CPM terms your media team already uses.

How We Measure
  1. ReachWho saw it?
  2. AudienceWas it our consumer?
  3. ValueWhat was it worth?
  4. Sales liftDid it sell product?

FAQ

Questions,answered.

Anything else? Ask Us

What is brand integration?

Brand integration writes a brand into a film, series or show: named in dialogue, used by a character or built into the storyline. It’s agreed with the production before filming, so the moment is guaranteed and shaped to fit the story.

How is it different from product placement?

Product placement puts your product in the scene, usually through loan and trade agreements. Brand integration goes further, with the creative and the exposure agreed in writing in advance.

What is branded entertainment?

Branded entertainment is content built around a brand: an integration in a scripted series, a custom segment on a talk show, or a campaign made with a film’s cast and characters. We create integrations and the partnerships around them.

Is the exposure guaranteed?

Yes. The exposure is set out in writing before filming, and fees are paid once the title is released and the final cut is approved.

How do you measure an integration?

Screen time, how the brand appears on screen and verified audience, valued in the CPM terms your media team already uses and reported after release. See how we measure.

Services

More ways we work

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We’ll findyour moment.

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